Plimhimmon Group Announces Equity Investment in Triumph Products

Launches national grooming company with on-line marketing and distribution focus

Chevy Chase, Maryland, January 8, 2010 – The Plimhimmon Group, LLC, a principal investment firm headquartered in Chevy Chase, Maryland, today announced its founding role in Triumph Products, LLC, a men’s grooming company headquartered in Reston, Virginia. The Plimhimmon Group will retain an equity stake in the company, and its President, Brian Murphy, will serve Triumph Products in a management capacity.

“As the Plimhimmon Group continues to grow our portfolio of companies, we believe opportunities exist in the heavily segmented men’s grooming market. Existing products have barely scratched the surface of the marketing and distribution channels available through the internet. Triumph’s flagship product, TORO Shave Oil, is already being greeted as the finest shave oil on the market. At Triumph, we will leverage our collective experience in building online sales platforms to grow TORO into a national brand,” said Plimhimmon Group’s President, Brian Murphy.

The majority of existing grooming products market themselves as the grooming version of the spa experience. But they require additional steps, which complicate a man’s daily routine. By contrast, TORO is an all-in-one solution which provides the closest shave on the market. It replaces heavy gels and creams. TORO’s compact size makes it ideal for travel. And TORO’s all natural ingredients, vitamins, and essential oils leave the face feeling fresh, conditioned and moisturized.

“Many men feel grooming products complicate their lives. Men want simplicity, without sacrificing quality. TORO delivers exactly that,” said Murphy. “We have been pleasantly surprised at TORO’s attrition, adoption, and retention rates. Our customers love our product. They love how it works, how simple it is, and how well it conditions their skin.”

To grow the brand, Triumph will employ on-line marketing and social networking. TORO has introduced its cutting edge, “Share the Shave” program, which provides existing customers with a monetary incentive for referring friends.

“We expect Share the Shave to be a huge success. The referring compensation is significant, which successfully incents the referrer. And the referred customers are thrilled with the product. The only barrier to our success is getting customers to try TORO. Once they do, we believe they will become customers for life.”

TORO Shave Oil is currently available online at www.TOROshave.com.